Sara Di Salvo was born in 1984 in Rome, Italy. She developed a passionate interest for Haute Couture quite early in her life: in 2003 she was accepted as a student at International Academy of fashion Koefia, one of the most prestigious fashion design graduate program in Rome,

In 2008, after obtaining her degree like fashion designer, she introduces her own label HOT!COUTURE. That brand, a playful and ironic wordplay on high-end French sartorial tradition, fully conveys her desire to infuse old craftsmanship and tailoring techniques with a more modern and provocative attitude.

Her creations have found  place in the most diverse settings: from a leading a Toyota  car video ad to Macy Herald square windows in New York.